Apra Talks

Apra Talks has long been one of the most versatile sessions at the conference. Over the years it has been delivered as TED-style talks, friendly debates, and panel discussions on important and timely topics. No matter the format, Apra Talks has always been about connecting with and learning from varying perspectives within our prospect development community, as well as providing a platform for us to support each other.

This year, we’re leaning fully into that spirit with a true debate: Across the Divide: The Apra Talks Debate. Across three ever-changing topics—wealth ratings, best practices, and management—our debaters will take opposing sides on the questions that shape how we work, what we trust, and how we lead. As prospect development continues to evolve, professionals are navigating increasing complexity around data, leadership, ethics, technology, and strategic decision-making. This moderated debate will explore differing viewpoints on management structures, wealth screening, public data, vendor reliance, due diligence, and established professional best practices—bringing to light the real tradeoffs behind the choices we make every day.

Speakers will discuss how these topics influence prospect identification, qualification, portfolio strategy, fundraiser support, and ethical decision-making. Attendees will be encouraged to reflect on how familiar practices operate within their own organizations—and where those practices may need to adapt to meet changing expectations. Participants will leave with a stronger understanding of current issues in prospect development, along with practical ways to assess whether their own approaches remain effective, ethical, and aligned with fundraising goals.

Apra Talks Debate Speakers

Teri Brickey | University of Tennessee Foundation

Jen Filla | Aspire Research Group, LLC + Prospect Research Institute

Nedra Newton-Jones | University of Georgia

Kristin Richardson | Colonial Williamsburg Foundation

Elizabeth Schmidt-Gullett | University of Cincinnati Foundation

Dan Zarlenga | American Cancer Society

Moderator

Sharise Harrison | California State University - Sacramento